Ho'omaika'i (congratulations) to Maui's own Chef Wonder, Sheldon Simeon, of Tin Roof restaurant, on his 2022 James Beard Award nomination!

He is one of only 5 chefs nominated from the Pacific Northwest region which includes Hawai'i, for Best Chef. Sheldon was part of the show, Top Chef, and has grown in popularity skyrocketing him to stardom.

His unique dishes that play into his upbringing in Hawaii are creative and absolutely delicious. There is always a line out the door at Tin Roof and we couldn't be more proud of him representing Hawai'i.

We were honored when his manager, Brendan, asked us to create new branding images for him in our Maui photography studio that captured his mischievous personality and his AMAZING, contagious smile. Sheldon is always humble and was so much fun to work with again (I've known him for years since his wife used to work with my husband, so I can officially say "I knew him before he was rock-star famous."). 

We will know more this weekend after the final winners are announced but until then, CONGRATULATIONS Sheldon!! Way to go!

How can we help you brand your business?

Give us a call at (808) 264-5226 or email aubrey@aubreyhord.com and we can provide a custom quote for you! 
www.aubreyhord.com

The Power of Color

Here is some Color Theory for professional headshots and choosing your outfit. This may help guide you in selecting what color represents you personally, your career or your brand best. 

Overall, warmer, brighter colors like orange and yellow represent warmth not only with emotions but also with temperature. Warm tones like red, orange, pink, etc will "pop" or appear first in a photograph.  Cool colors include blue, green, black or any color with a dark shade. Cool tones like blues, green and purples will recede in a photograph.  Darker and more intense colors seem heavier. Lighter shades create a feeling of lightness.

• RED is for energy, passion and danger. Red is power and aggression. Red is the color of fire and blood, so it is associated with war, strength, power, determination as well as love and desire. In retail, red creates a sense of urgency. 

• ORANGE is for creativity, youth and enthusiasm. Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents fascination, happiness, determination, attraction, success, encouragement, and stimulation.  

• YELLOW is for happiness, hope and spontaneity. Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy. 

• GREEN is for nature, growth and harmony—but also wealth and stability. Green is the color of nature. It is a restful color and symbolizes renewal, comfort, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money. In retail, green indicates easy and calm.

• BLUE is for calm, trust and intelligence. Blue is the color of the sky and sea. It is often associated with depth and stability. Blue is seen as conservative. It symbolizes truth, loyalty, wisdom, confidence, kindness, inner peace, devotion, faith, emotional depth and heaven. In retail, blue creates trust in general. However, navy blue indicates cheaper and royal blue can be used to create a sense of urgency. 

• PURPLE is for luxury, mystery and spirituality. Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, artistic qualities, intuition, higher consciousness, insight, perception, meditation, mystery, and magic.

• PINK is for compassion, caring, playfulness, romance, love, nurture and femininity. It is a protective and soothing color generating happiness and healing. 

• BROWN is for wholesomeness, warmth and honesty.

• BLACK is for elegance, power and sophistication. Black is associated with formality and mystery

• WHITE is for minimalism and simplicity. White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.

• GRAY is for professionalism, formality and conventionality

NOTE: Keep in mind that color is culturally dependent and different cultures associate colors with various meanings. 

Need to update your professional business headshots or know someone who does?
Participate in our Maui Headshot Project supporting the Maui Food Bank before July 31, 2020. 

Happy Aloha Friday from our studio dogs, Cooper (2yrs) and Kea (12yrs, note the eyeglasses)! 
Some of us have been studying very hard during quarantine and now we are ready to go back to work much smarter (and apparently, somewhat more serious).

FOR IMMEDIATE RELEASE                                                                          

May 12, 2020                                                                                                                                                                                                                    

Professional Headshots support Maui Food Bank

PUKALANI, HAWAII, May 12, 2020 - Aubrey Hord Photography and the Maui Food Bank are partnering to offer the Maui community a way to upgrade professional headshots while providing much needed support for those in need as part of the Maui Headshot Project. 

The Maui Headshot Project is a program designed by owner, Aubrey Hord, to benefit select Maui non-profits and provide professional headshots for the business community. 

When you make a monetary donation to the Maui Food Bank via their Virtual Food Drive, Aubrey Hord Photography will provide a professional in-studio headshot for only $99 (retail $199) through June 30^th, 2020.

“In this time of need, our Maui community is pulling together to help the entire island ohana.” says owner, Aubrey Hord.  

Aubrey Hord Photography has a history of giving back to the Maui community. 

As a 1% for the Planet Business Member, she has donated to the Surfrider Foundation Maui Chapter, Hawaiian Islands Land Trust, Maui Forest Bird Recovery Program, East Maui Watershed Partnership, the West Maui Mountains Watershed Partnership and more.

To participate in the project, please visit www.AubreyHord.com for more information.

Aubrey Hord Photography specializes in Commercial and Portrait Photography both on location and in our full service studio located in Pukalani. Aubrey is a Certified Professional Photographer with a Photographic Craftsman Degree. Established on Maui in 2008, we are a woman-owned and operated small business based in Hawaii. Aubrey Hord Photography is a Proud Business Member of 1% For The Planet. We donate 1% of our pre-tax revenue back to the environment. www.AubreyHord.com

The Maui Food Bank (MFB) was incorporated as a non-profit in 1994. MFB has continuously and consistently expanded food banking services for the residences of Maui County for 23 years. The MFB is the only nonprofit in Maui County that collects, warehouses and distributes mass quantities of perishable and nonperishable food items to those in need.  www.MauiFoodBank.org

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Media Contact:

Aubrey Hord

Aubrey Hord Photography 

(808) 264-5226

aubrey@aubreyhord.com 

Additional Media Contact:

Marlene Rice

Maui Food Bank

(808) 243-9500

marlene@mauifoodbank.org

 Enhanced Health & Safety Protocols at Aubrey Hord Photography

The health & safety of our clients and employees is extremely important.  We follow U.S. Centers for Disease Control (CDC) and State of Hawaii Department of Health guidelines in our daily operations.  The protocols below are in place to minimize health risks. Our goal is to provide a safe and enjoyable photo session for our clients.

In-Studio

1)   High touch areas (i.e. light switches, door knobs, table tops, art work samples, furniture, etc.) are disinfected before and after each client visit.

2)   Camera and related gear are disinfected for each session.

3)   Only the person/people being photographed may enter the studio.

4)   Clients need to wear a mask to enter and depart studio.

5)   Photographer will wear a mask during studio visit.

6)   Social distancing will be practiced.

7)   If client feels ill prior to photo session, their appointment will be rescheduled.

8)   If client uses the common building restroom, guests are required to wash hands prior to returning to the studio.

9) If the Client hires Hair and/or Make Up services, both Client and Hair/Make-Up vendor are required to wash hands (or use hand sanitizer) and wear face mask as much as possible. This service may not be an option until approved by state and local govt..

On-Location

1)   Please follow CDC & DOH guidelines of wearing a face mask until we arrive at the session location.

2)   During the session, please have family member hold your mask.

3)   We will practice social distancing during the session.

4)   Photographer and assistant will wear a mask when possible, unless needed for communication.

5)   Photographic equipment will be disinfected prior to session.

6)   Client is asked to bring their own washcloth/hand towel.

7)   If the Client hires Hair and/or Make Up services in their hotel room/home/place of lodging, both Client and Hair/Make-Up vendor are required to wash hands (or use hand sanitizer) and wear face mask as much as possible. This service may not be an option until approved by state and local govt..